All About Baby Fair 2019 - The Importance Of Having A WHO Code Compliant Fair

All About Baby Fair 2019 - The Importance Of Having A WHO Code Compliant Fair

The Code is an international framework for breastfeeding promotion and short for the World Health Organisation’s “International Code of Marketing of Breastmilk Substitutes”.  It was originally adopted at the World Health Assembly in Geneva in 1981 with the aim to protect breastfeeding and therefore all mothers and babies through a variety of measures, one of them being aggressive marketing on behalf of companies who produce formula products.

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